Veronika

Veronika Mudra is more than Retna’s partner. She is his support, his muse, and the architect of his global presence as well. She was born in Kyiv into a family steeped in culture. Veronika grew up surrounded by languages, books, and creativity. She was raised by her mother and grandmother. They taught her to be brave, curious, and open to the world.In 2012, Veronika and her son applied for asylum in the United States. They were fleeing domestic violence and needed help. This event was the start of a new life for the brave woman. Two years later, she founded White Ribbon Ukraine. It is a national movement aimed at changing the narrative about domestic violence. Later, Veronika was invited to speak to the Ukrainian parliament. Because she didn't just find safety. She rewrote the conditions for survival.

In the United States, Veronica continued to fight for her beliefs. As the founder and CEO of White Ribbon USA, she became an advocate on the global stage. She has spoken at TEDxWOMEN and produced the documentary Reunited. Veronika has regularly advised governments on policies to combat gender-based violence and protect children. She is multilingual, media savvy, and extremely self-motivated. She has turned her hard life experiences into a weapon. She made her pain work for her.

Today Veronika is the CEO of RETNA Inc. Under her leadership, the RETNA brand has expanded beyond traditional street art into the segments of collectible art, fashion collaborations, and corporate art. Veronika also manages financial flows, budgeting and accounting. She is responsible for the public image of the RETNA brand. She communicates with the press and influencers, and negotiates with partners and cultural institutions.

It was Veronika who realized RETNA's collaborations with Louis Vuitton, VistaJet, Nike and other premium brands. She built these partnerships in such a way that they did not devalue RETNA's authenticity. They only deepened the meaning of the symbolism.

Veronika Mudra is not just a manager. She is a strategist and curator. She transformed RETNA Inc. from a personal brand into a full-fledged art institution. She turns each project into a cultural event with international influence. But her greatest achievements are yet to come.